A private investment firm built to acquire, structure, and operate.
Merrill Capital is a Utah-based real estate investment company, structured as one operator under one roof. We buy directly as a principal — so a homeowner gets an honest walkthrough of every exit: a cash offer, a creative finance structure, or a full market listing.
The model is operator-led and creative-finance first. Subject-to, seller finance, and novation are core tools, not exceptions — they let the firm acquire properties on terms that conventional buyers can't or won't structure. Discipline on basis and structure is what determines whether a deal moves forward, regardless of where it sits.
Utah anchors the firm. Beyond it, national deals are a capability, not a billboard — participation is driven by structure and return, not geography. We go where the deal makes sense.
Utah
Davis, Weber, Salt Lake, Utah, and Washington counties — and surrounding markets. Six years of ground-level operating and our deepest market knowledge.
National Deal Flow
Subject-to, seller-finance, and distressed acquisitions anywhere in the country when structure and basis meet our criteria. The deal drives the decision, not the map.
Four divisions. One operating system.
Each division owns a distinct function in the firm — but they feed one another. Acquisitions sources the deal, Capital & Lending funds it, and Portfolio or Alternatives holds what's worth keeping.
Acquisitions
The engine. Off-market deal sourcing and transactional execution — including wholesale and assignment — across all three lanes.
Fix & Flip
Value-add residential. Acquire under-market, improve, and resell — recycling capital into the next acquisition.
Portfolio
Long-term holdings entered through creative finance and held for cash flow — 4+ unit multifamily, RV parks, hotels, self storage, and single-family. The recurring cash-flow base that funds operations independent of deal volume.
Capital & Lending
Private capital deployment and alternatives — gap funding and bridge positions for vetted operators, plus RV parks and boutique multifamily where complexity creates a moat.
Keaton Merrill is the Founder and CEO of Merrill Capital. He built the firm around a primary market — Utah — while acquiring nationally wherever the structure is right. Nearly a decade across wholesale, fix-and-flip, rentals, and creative finance shaped one principle behind the firm: structure deals that work for both sides.
He holds an active Utah real estate license, used to support compliant transaction structuring on direct offers — not to represent buyers or sellers. His specialty is creative finance — subject-to, seller finance, and novation — acquiring properties most buyers walk away from.
The focus is simple: generate consistent deal flow, deploy capital intelligently, and build a vertically integrated real estate business that compounds long-term wealth without the noise.