An agent who also thinks like a buyer.
Keaton Merrill represents buyers and sellers as a licensed real estate agent. Merrill Capital is the investment company behind him, which buys directly as a principal. Together they give a homeowner an honest walkthrough of every exit: list it on the market, take a cash offer, or structure a creative deal.
The investment side is operator-led and creative-finance first. Subject-to, seller finance, and novation are core tools, not exceptions — they let the firm acquire properties on terms that conventional buyers can't or won't structure. Discipline on basis and structure is what determines whether a deal moves forward, regardless of where it sits.
Utah anchors the business. Texas is the next market, and Florida is a select-deal interest. Agent services open in a new state only after licensing there; investment activity follows the deal.
Keaton Merrill
Residential real estate agent: listings, buyer representation, and advisory. Licensed in Utah with Prime Real Estate Experts.
Merrill Capital
Direct acquisitions, creative finance, and private capital. Any time Merrill Capital buys as a principal, that role is disclosed in writing.
Utah
Washington, Salt Lake, Utah, Davis, and Weber counties — and surrounding markets. Six years of ground-level operating and the deepest market knowledge.
Texas & Florida
Texas is the next full market: investment acquisitions first, agent services once licensed. Florida: select deals where structure and basis are right.
Merrill Capital: four divisions. One operating system.
Each division owns a distinct function in the firm — but they feed one another. Acquisitions sources the deal, Capital & Lending funds it, and Portfolio or Alternatives holds what's worth keeping.
Acquisitions
The engine. Off-market deal sourcing and transactional execution — including wholesale and assignment — across all three lanes.
Fix & Flip
Value-add residential. Acquire under-market, improve, and resell — recycling capital into the next acquisition.
Portfolio
Long-term holdings entered through creative finance and held for cash flow — 4+ unit multifamily, RV parks, hotels, self storage, and single-family. The recurring cash-flow base that funds operations independent of deal volume.
Capital & Lending
Private capital deployment and alternatives — gap funding and bridge positions for vetted operators, plus RV parks and boutique multifamily where complexity creates a moat.
Keaton Merrill is a real estate agent and investor, and the Founder and CEO of Merrill Capital. He built his business around a home market — Utah — and is expanding into Texas, with select opportunities in Florida. Nearly a decade across wholesale, fix-and-flip, rentals, and creative finance shaped one principle: structure deals that work for both sides.
He is a licensed Utah real estate agent who represents buyers and sellers — and, through Merrill Capital, also buys directly as a principal. Whenever he acts as an agent or as a principal, that role is disclosed in writing before anything is signed. His specialty is creative finance — subject-to, seller finance, and novation — acquiring properties most buyers walk away from.
The focus is simple: serve clients with an investor's eye for value, generate consistent deal flow, and build a vertically integrated real estate business that compounds long-term wealth without the noise.