A holding company built to acquire, finance, and operate.
Merrill Capital is a private real estate holdings company structured as a vertically integrated operator. Rather than chase a single strategy, the firm runs deal sourcing, capital deployment, and asset operations under one roof — so a property can be acquired, financed creatively, improved, held, or assigned without leaving the system.
The model is operator-led and creative-finance first. Subject-to, seller finance, and novation are core tools, not exceptions — they let the firm acquire properties on terms that conventional buyers can't or won't structure. Discipline on basis and structure is what determines whether a deal moves forward, regardless of where it sits.
Southern Utah anchors the firm. Beyond it, national deals are a capability, not a billboard — participation is driven by structure and return, not geography. We go where the deal makes sense.
Southern Utah
St. George, Washington, Hurricane, Ivins, Santa Clara, Cedar City. Six years of ground-level operating and our deepest market knowledge.
National Deal Flow
Subject-to, seller-finance, and distressed acquisitions anywhere in the country when structure and basis meet our criteria. The deal drives the decision, not the map.
Four divisions. One operating system.
Each division owns a distinct function in the firm — but they feed one another. Acquisitions sources the deal, Capital & Lending funds it, and Portfolio or Alternatives holds what's worth keeping.
Acquisitions
The engine. Off-market deal sourcing and transactional execution — including wholesale and assignment — across all three lanes.
Fix & Flip
Value-add residential. Acquire under-market, improve, and resell — recycling capital into the next acquisition.
Portfolio — SFR Rentals
Long-term and mid-term single-family holdings entered through creative finance. The recurring cash-flow base that funds operations independent of deal volume.
Capital & Lending
Private capital deployment and alternatives — gap funding and bridge positions for vetted operators, plus RV parks and boutique multifamily where complexity creates a moat.
Keaton Merrill is the Founder and CEO of Merrill Capital. He built the firm around a primary market — Southern Utah — while acquiring nationally wherever the structure is right. Nearly a decade across wholesale, fix-and-flip, rentals, and creative finance shaped one principle behind the firm: structure deals that work for both sides.
He holds an active Utah real estate license, adding a layer of compliance, credibility, and market expertise to every transaction. His specialty is creative finance — subject-to, seller finance, and novation — acquiring properties most buyers walk away from.
The focus is simple: generate consistent deal flow, deploy capital intelligently, and build a vertically integrated real estate business that compounds long-term wealth without the noise.