I'm Keaton Merrill — a licensed Utah real estate agent and active investor. List your home, buy one, take a direct cash offer, or structure a creative deal. Because I work both sides of the market, I'll show you every option and tell you honestly which one nets you the most.
List it for top dollar, take a direct cash offer, or structure a creative deal — one conversation, three exits.
See My OptionsRepresentation with an investor's eye for value, price, and negotiation — first home or fifth.
Start Your SearchOff-market deal flow, private capital partnerships, and creative finance through Merrill Capital.
Investor SolutionsEvery seller gets the same honest walkthrough of all three exits — not a pitch for whichever one pays me the most.
Full-service listing from an agent who also understands investor math — pricing, marketing, and negotiation built to net you the most on the open market.
A direct offer from Merrill Capital as a disclosed principal buyer — fast close, no repairs, no showings.
Subject-to, seller finance, or a structured deal that solves a problem cash can't — often a better net number.
Depth in one market beats a thin presence in many. Utah is home base — the price bands, the submarkets, and where the deals actually are. Texas is next, with Florida on the radar for select opportunities. Agent services open in a state only once I'm licensed there.
Full service. Representation for buyers and sellers, plus direct acquisitions and creative finance through Merrill Capital.
Merrill Capital is building its Texas pipeline: direct acquisitions, creative finance, and investor partnerships. Agent services open once my Texas license is in place.
Deal-by-deal only, where the structure and basis are right. Not a full-service market — a place Merrill Capital will act when the numbers justify it.
Merrill Capital — the investment company behind Keaton Merrill — is actively building relationships across three categories. Whether you're deploying capital, sourcing deals, or looking for creative finance expertise — there's a path here.
Deploy capital alongside Merrill Capital on direct acquisitions. Structured as JV equity, preferred return, or gap and bridge lending positions — deal-by-deal, with full underwriting transparency.
Inquire About CapitalHave an off-market deal in Utah, Texas, or a select market with strong creative finance potential? We close fast, pay referral fees, and co-wholesale when the structure makes sense.
Submit a DealConnected across the national creative finance community. Looking for private lenders, co-wholesalers, and operators to JV on deals in Utah, Texas, and select markets. If you're serious about structure, let's connect.
Connect as an OperatorMerrill Capital does not offer publicly registered securities. Capital arrangements are private, structured on a deal-by-deal basis, and may be limited to accredited investors. Nothing on this page is an offer to sell or a solicitation to buy any security.
Keaton Merrill is a licensed Utah real estate agent and real estate investor, and the founder and CEO of Merrill Capital. He represents home buyers and sellers as an agent with Prime Real Estate Experts, and he buys homes directly, structures creative finance deals, and partners with private capital through Merrill Capital. More about Keaton.
Merrill Capital is the real estate investment company founded by Keaton Merrill. It buys properties directly as a principal, structures creative finance deals such as subject-to and seller financing, holds income-producing property, and works with private capital partners. Whenever Merrill Capital buys as a principal, that role is disclosed in writing. Investor solutions.
It depends on your priorities. Listing with an agent exposes the home to the whole buyer pool and often produces the highest price for a market-ready home, but it takes longer and involves showings, preparation, and a commission. A direct cash offer is faster and simpler, can close in 30 days or less, and has no financing contingencies, but is typically priced below full market value to account for the buyer's risk and costs. Creative finance can solve problems a cash sale can't. Keaton compares all three with real numbers on the sell page.
Yes, but only with clear disclosure. If Keaton Merrill or Merrill Capital is interested in buying as a principal, that is disclosed in writing before you sign anything, and you are always free to list the home or sell to someone else.
Utah is home base: Washington County (including St. George), Salt Lake County, Utah County, Davis County, and Weber County. Merrill Capital is expanding into Texas for investment acquisitions and partnerships, with select deals in Florida. Agent services are offered only in states where Keaton is licensed.
Creative financing means structuring a purchase or sale outside a standard bank mortgage, for example seller financing, subject-to (taking over payments on the seller's existing loan), or novation. These structures can solve problems for sellers and unlock deals for buyers, but they carry legal and lender considerations, so each deal should be reviewed with a real estate attorney or title company.
Selling, buying, structuring a creative deal, or deploying capital — one advisor, and a clear path for each.